Topic

Marketing

Advertising and marketing in Japan: campaigns, signs and how brands sell.

35 posts · page 1 of 2

Marketing

ABCLoop Launch Party, Roppongi

I just came back from the launch event for ABCLoop.com in Roppongi where I met up with Billy and John Martyn, the founders of ABCLoop. The Site is for…

Marketing

Darth Vader for docomo

I came across this new promotion that NTT Docomo look to be spending a lot of money on. They are hoping it will have a social viral connection and spread…

Marketing

Suica Penguin Store

The Suica Penguin store at Tokyo Station opened recently. I decided to follow up on my article the other day and take a visit to Minami guchi at Tokyo…

Marketing

Shinagwa Station

I have been following the progress of Shinagawa Station in installing some new advertising boards. With a crowded walk area all day long, they have…

Marketing

meiji chocosk

Saw this great form of advertising at Tokyo Station for meiji chocolate. The whole kiosk is wrapped up in meiji milk chocolate brand with the back of the…

Marketing

Google Buzz

I was talking with a friend the other day and saying that Google was missing out on the SNS boom that Sites like Facebook and Twitter have caught onto.…

Marketing

Tokyo Business

A lot of people ask me how they can establish their business in Tokyo. Some of those companies already have a good export business to markets like Europe…

Marketing

Tokyo Day, London

I just found out that London is hosting an event called "Tokyo Day" this weekend. The event will be at The Queen Elizabeth II Conference Centre. It is…

Marketing

Japan Hamburgers

With Wendys leaving Japan, at least for the moment, McDonalds is not letting up its campaign to keep people eating its hamburgers. After introducing the…

Marketing

RSS Feed, Full or Partial

I have had some email feedback that the RSS feed is getting too big and people are having trouble with it in their RSS readers. I have asked on Twitter…

Marketing

Parco Can Campaign

I have been busy working on the Site today and have almost finished the code so that you get leave comment annotations directly on the images. I first saw…

Marketing

Quiksilver Japan

Caught a few shots of this promotional vehicle for the Quiksilver Roxy store in Harajuku the other day. The vehicle was rolling around Shibuya on a later…

Marketing

Japan Aflac Merry Xmas

For this product, they are taking the normal Japanese maneki-neko and converting it into a maneki-neko duck. The ad below shows a cat teaching the duck…

Marketing

JR Suica Adverts

SUICA, Super Urban Intelligent Card, was introduced in 2001 and has steadily increased in its functionality and user base. Now most Japanese commuters in…

Marketing

Site Review, Aug 2009

A little late with the review for August. Took a while to recover after the sudden increase in traffic from the Gundam Wedding photos at Odaiba. New…

Marketing

Gundam Wedding

The Gundam project at Odaiba is now set for a wedding. The Wedding Planning company, T&G (Take & Give) have a special wedding ceremony planned for one…

Marketing

Site Review, Jul 2009

We have seen some more increases in traffic this month which is always good to see. Last month we saw a total of 24,655 unique visitors for the month…

Culture

Moe Konbu (kelp)

The latest product to promote itself with a Moe blend is konbu from the town of Erimo in Hokkaido. The brand named Seishun Konbu is using 2 characters…